Know what is working, then do more of it
Clean tracking, honest dashboards and structured conversion testing so every marketing naira is accountable.
Decisions based on data you can defend in a board meeting.
GA4, GTM and server-side events implemented properly.
One live view of channels, spend, leads and revenue.
Prioritised hypotheses, A/B tests and documented learnings.
A model that fits your sales cycle instead of platform maths.
average conversion rate after one test cycle
TYPICAL TIMELINE
Tracking live in 2 to 3 weeks
Tools we implement
HOW IT RUNS
Find where your current data is lying to you.
Rebuild tracking and validate every event.
Run a rolling backlog of conversion experiments.
Train your team to run the process without us.
FAQS
Because each platform claims credit differently and most accounts have duplicate or missing events. We rebuild tracking to one source of truth and explain the remaining variance.
Usually Looker Studio on top of GA4, your ad accounts and your CRM. If you already use Power BI or Metabase, we build into that instead.
Typically two to four, depending on traffic. Low-traffic sites get sequential tests and qualitative research rather than underpowered A/B tests.
Light tests run through a tag manager or testing tool. Anything structural we either build ourselves or hand to your developers as a spec.
Tracking always is, because you cannot make good decisions on bad data. Formal CRO testing we would delay until you have enough volume to read a result.
That is the goal. We document every event, dashboard and test process and train your team to run the cycle without us.
