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Current service

Look like the leader you are becoming

Branding & Creative

Positioning, identity systems and campaign creative that make a growing Nigerian business look credible anywhere.

What you get

One consistent brand across every channel you show up on.

Positioning

Who you are for, what you promise and why it is believable.

Visual identity

Logo system, colour, type and art direction.

Brand guidelines

A practical document your team and vendors can follow.

Campaign creative

Launch assets across digital, print and out-of-home.

60+

brand identities shipped since 2016

TYPICAL TIMELINE

4 to 8 weeks

Exactly what this service includes

  • Stakeholder interviews and internal discovery sessions
  • Market, competitor and category review
  • Positioning: who you are for, what you promise and why it is believable
  • Messaging framework, value propositions and tone of voice
  • Naming and tagline development where needed
  • Two developed identity routes, refined to one over two rounds
  • Primary, secondary and responsive logo lock-ups in every file format
  • Colour system with accessible contrast pairings
  • Type system with licensed fonts purchased in your name
  • Art direction for photography, illustration and iconography
  • Practical brand guidelines your team and vendors can actually follow
  • Applied assets: social templates, stationery, decks and signage
  • Launch campaign creative across digital, print and out-of-home

What we produce

Logo systems
Colour palettes
Typography systems
Brand guidelines
Social templates
Packaging & labels
Print & stationery
Out-of-home & signage
Pitch decks
Photography direction

HOW IT RUNS

Our process

  1. Step 1

    Immerse

    Stakeholder interviews and market review.

  2. Step 2

    Define

    Positioning, messaging and naming where needed.

  3. Step 3

    Design

    Two identity routes, refined to one.

  4. Step 4

    Roll out

    Guidelines plus the first wave of applied assets.

FAQS

Questions, answered

Is this just a logo?+

No. A logo without positioning is decoration. We start with who you are for and what you promise, then design the identity system that expresses it.

How many design routes do we see?+

Two developed routes, each presented in context on real applications. We refine the chosen one over two rounds rather than showing you twenty options.

Do we own the files and fonts?+

You own all final artwork and source files outright. Any licensed typefaces are purchased in your name and listed in the handover.

Can you rebrand without losing our existing recognition?+

Often the right answer is evolution, not revolution. If your equity sits in a colour or mark, we keep it and fix everything around it.

What do we actually receive at the end?+

Logo files in every format, colour and type specifications, brand guidelines, and a first wave of applied assets: social templates, stationery and pitch decks.

Can you roll the brand out across our channels?+

Yes. Because our web, social and media teams sit in the same office, the rollout is handled by the people who designed the brand.

Ready to talk this through?