›
›
Email Marketing

The channel you actually own

Email Marketing

List growth, campaign design and lifecycle email that keeps revenue coming from people who already know you.

What you get

A dependable revenue channel that does not depend on ad auctions.

List growth

On-site capture, lead magnets and consented list building.

Campaign calendar

Monthly promotional and editorial sends, written and designed.

Lifecycle flows

Welcome, browse, cart, post-purchase and win-back automations.

Deliverability

Authentication, list hygiene and inbox placement monitoring.

31%

of client ecommerce revenue from email

Typical timeline

First campaign out in 2 weeks

SCOPE OF WORK

Exactly what email marketing includes

Every line below is part of a standard engagement. Anything you do not need, we take out of the scope and out of the quote.

✓List audit covering health, engagement, consent and deliverability
✓Signup forms, pop-ups and lead magnets built for consented list growth
✓Segmentation by behaviour, purchase history and engagement level
✓Reusable, mobile-first template system in your brand
✓Monthly campaign calendar of promotional and editorial sends
✓Copywriting, design and build for every campaign
✓Welcome series and onboarding flows
✓Browse abandonment, abandoned cart and back-in-stock flows
✓Post-purchase, review request and cross-sell flows
✓Win-back and sunset sequences for dormant subscribers
✓Subject line, offer and send-time split testing
✓Deliverability setup: SPF, DKIM, DMARC, list hygiene and inbox monitoring
✓Reporting on revenue per send and per subscriber, not just opens

Platforms we work in

Klaviyo
Mailchimp
Brevo
HubSpot
Zoho Campaigns
Shopify
WooCommerce
WhatsApp Business API
Google Postmaster

HOW IT RUNS

Our email marketing process

Step 1

Audit

Review list health, deliverability and current performance.

Step 2

Design

Templates and a send calendar mapped to your commercial cycle.

Step 3

Send

Campaigns and flows shipped, split-tested on subject and offer.

Step 4

Report

Revenue per send and per subscriber, reviewed monthly.

Why clients stay

“In financial services, your website has to earn trust in seconds. Easy Media built ours to do exactly that, and their consultancy has kept us thinking ahead.”

Charles A.
MD/CEO, Bostocke Close Investment

FAQS

Email Marketing questions, answered

Still unsure? Ask us directly. We answer these on every call anyway.

What email platform do you recommend?+

Klaviyo for ecommerce, Mailchimp or Brevo for simpler lists, and HubSpot when email sits inside a wider CRM. We will migrate you if your current tool is the bottleneck.

How often should we email our list?+

For most Nigerian brands, two to four campaigns a month plus automated flows. We test frequency rather than guess it.

Our list is old and unengaged. Can it be saved?+

Usually. We run a sunset and re-engagement sequence, clean out hard bounces, and rebuild sender reputation before scaling volume again.

Do you design and write the emails?+

Yes. Copy, design and build, all in-house. You review the calendar in advance and approve each send.

How do you handle deliverability and spam folders?+

SPF, DKIM and DMARC configured properly, list hygiene, sensible send volumes and ongoing inbox placement monitoring.

How do you report email performance?+

Revenue per send and per subscriber, not just opens. Opens have been unreliable since Apple Mail Privacy Protection, so we weight clicks and revenue.

Email Marketing enquiry

Get a email marketing plan for your business

Tell us where you are now. A strategist who works on email marketing every day replies within one working day with the approach, the timeline and the scope of work.

Typical timeline
First campaign out in 2 weeks
Engagement
Retainer or fixed project
No cold calls. We only use your details for this enquiry.

Reply within one working day.