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Paid Advertising

Spend that can defend itself

Paid Advertising

Meta, Google, YouTube, TikTok and LinkedIn campaigns built around your margins, structured, tested and reported down to the last conversion.

What you get

A predictable acquisition channel with a return you can forecast.

Account architecture

Campaign structure rebuilt around products, margins and buying stages.

Creative testing

Static, video and UGC concepts shipped and iterated on a weekly cadence.

Conversion tracking

Server-side events, offline conversions and clean attribution you can trust.

Landing pages

Purpose-built pages so paid traffic never lands on a page that leaks.

4.8x

median return on ad spend across accounts

Typical timeline

First results within 30 days

SCOPE OF WORK

Exactly what paid advertising includes

Every line below is part of a standard engagement. Anything you do not need, we take out of the scope and out of the quote.

✓Account and campaign architecture built around products, margins and buying stages
✓Keyword research, search themes, match types and negative keyword management
✓Shopping and catalogue feed setup, clean-up and ongoing optimisation
✓Audience building: lookalikes, custom audiences, remarketing and exclusions
✓Creative production in-house: static, motion, and UGC-style video
✓Ad copywriting and headline testing for every campaign
✓Purpose-built landing pages so paid traffic never lands on a page that leaks
✓Conversion tracking with GA4, Meta CAPI and server-side events
✓Weekly bid, budget and placement optimisation with pacing checks
✓Structured creative and offer testing with documented learnings
✓Monthly reporting on spend, cost per acquisition and return on ad spend

Channels we run

Meta (Facebook & Instagram)
Google Search
Google Shopping
Google Display
Google Performance Max
YouTube
TikTok
LinkedIn
X (Twitter)
Programmatic display
WhatsApp click-to-message

HOW IT RUNS

Our paid advertising process

Step 1

Diagnose

Account, tracking and creative audit with a clear waste report.

Step 2

Rebuild

New structure, new tracking, new creative testing framework.

Step 3

Scale

Spend shifted weekly toward whatever proves out.

Step 4

Report

Spend, CPA and ROAS in one dashboard, reviewed with you monthly.

Why clients stay

“They helped us shape our brand into something people recognise, then took it out into the market properly. Our name means more now than it did before.”

Adanne O.
CEO, Straight Street Foods

FAQS

Paid Advertising questions, answered

Still unsure? Ask us directly. We answer these on every call anyway.

How much media spend do we need to start?+

Enough to test more than one audience and one creative at a time. On the first call we will tell you honestly whether your current spend is workable, or whether one focused channel is the better place to begin.

Is the management fee separate from ad spend?+

Yes. You pay the platforms directly from your own accounts, and our fee covers strategy, creative, build and reporting. No hidden mark-up on media.

Who owns the ad accounts and pixels?+

You do, always. We work inside your Business Manager and Google Ads accounts, so nothing walks out of the door if we stop working together.

Do you produce the creative?+

We do. Static, motion and UGC-style video from our Lagos studio. Creative volume is usually the biggest lever on performance, so we ship new concepts weekly.

How quickly can we expect a return?+

Most accounts show directional results inside 30 days and a stable, forecastable return by month three once tracking and creative testing are in place.

What if a channel is not working?+

We say so and reallocate. Our monthly report names what we would cut, keep or scale, including recommending you pause spend entirely if the offer needs fixing first.

Paid Advertising enquiry

Get a paid advertising plan for your business

Tell us where you are now. A strategist who works on paid advertising every day replies within one working day with the approach, the timeline and the scope of work.

Typical timeline
First results within 30 days
Engagement
Retainer or fixed project
No cold calls. We only use your details for this enquiry.

Reply within one working day.